Monthly Archives: juillet 2024

data room services for business market penetration tactics

Cybersecurity is an essential component of any business. Business leaders must use these systems with caution and with a sense of urgency, since they may be targeted by cyberattacks. Business development involves identifying and implementing new opportunities, establishing and maintaining relationships with customers, creating strategic partnerships, and developing strategies to increase profits. It impacts virtually every aspect of a business from human resources to marketing.

To address the research question of how a company’s cyber security adoption affects its performance we looked at the impact of various organizational, technological, and environmental factors on the company’s desire to adopt these technologies. Particularly, we employed the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the influence of these factors on organizations’ decision to adopt cybersecurity-related technologies.

The TOE framework is composed of four elements: (1) perceived utility, (2) perceived ease-of-use and (3) observability. We discovered that these three factors have influenced the intentions of companies to adopt cybersecurity tools as well as their performance. Additionally, competitive pressure and vendor assistance also had an impact on the companies’ willingness adopt these technology.

Cyberattacks are more frequent than ever, and can be devastating to a company’s reputation, financial standing, and operational capabilities. Fortunately, the most up-to-date cybersecurity technologies can help companies stay clear of these scratches and improve their financial performance. It’s the time to change our perspective from a view of cybersecurity as a costly defensive expense to seeing it as a function that drives growth.